It was already noted last week, but now it is official: the historic partnership between Milan and Adidas is over. Milan has communicated the decision through their official website. In a couple of months, they will announce the name of their next partner (which should be PUMA). Here is the press release:
AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018. The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. adidas started partnering AC Milan back in season 1978/1979, the year of the tenth Italian League title.
AC Milan, in thanking adidas for the consolidated relationship, is happy to announce a new Technical Partner will soon follow up. AC Milan has signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 1 July 2018. The identity of the new Technical Partner and the details of the new deal will be unveiled in the coming months.
