An era is set to be closed for Milan, as they'll switch from Adidas to Puma next season. The sponsoring agreement between the Rossoneri and the German company is actually official, as they'll become official partner, global technical supplier and official licensing partner. At the end of this season, they will no longer be partners with Adidas as they have been since the 1998-1999 season. Here is the club's statement:
Bjørn Gulden, Chief Executive Officer of PUMA said: "We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA".
Marco Fassone, our CEO also commented on the new partnership: "I am very pleased to announce our partnership with PUMA, to whom we are bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we will be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch".
It was then Lorenzo Giorgetti, our Chief Commercial Officer to speak: "We are very proud of the agreement signed with PUMA and look forward to starting this new adventure together. PUMA’s mission, quite clearly expressed in the brand positioning with the claim "FOREVER FASTER", perfectly combines with the ambitions of our Club on the pitch and in the commercial development, where PUMA will accompany us as an ideal partner to face the forthcoming challenging football seasons".
