At the World Football Summit, the primary organizer of business events tied to the world of football, together with LIVENow, a broadcast to professionals around the world included as gues Andrea Radrizzani, owner of Leeds. The Italian discussed his Premier League foray and the troubles and opportunities of the current climate: "Like all kids I dreamed of being a player. Eventually I realized it was impossible, but now I achieved the dream of owning a club. We have a great responsibility on the impact to society, because we can elicit joy or pain from so many. Those 90 minutes are crucial for our fans."
"Naturally, Leeds is feeling the Covid crisis, our promotion last year arrived during the pandemic. Our revenues were decreased, but after 16 years we returned to the Premier League and we couldn't celebrate that with our fans inside our stadium, which is different. We now want to stay in the Premier League and come out of the crisis as soon as possible. Outside of the problems, there are many opportunities this moment affords. It's an important time for our digital platform LIVENow. During the pandemic everything has become digital, there is more competition but also expanded opportunities.We are looking to expand with Eleven Sports and there are many companies looking for partners in this uncertain future. There are also many clubs in Europe that are for sale, but now I am thinking about Leeds. There is nothing concrete in the short term, but it would be great to expand the sporting project with 2-3 different clubs in other European leagues."
